Tea Market Research

Client: VAS Group
Product: Genex and Shere teas
Agency: Persona Grata Survey
Year: 2015

About the Company:

Food importer company, wich also is engaged in retail and wholesale trade. The company is set up in 2000.

Goal:

The stady of armenian tea market and the consumer preference. Evaluating the representation of Genex and Shere  tea brands in trade centres of Yerevan.

Method:

Research was carried out by the methods of quantitative interviews and control visits to stores. As a result detailed two separate reports of the results.