Client: VAS Group
Product: Genex and Shere teas
Agency: Persona Grata Survey
Year: 2015
About the Company:
Food importer company, wich also is engaged in retail and wholesale trade. The company is set up in 2000.
Goal:
The stady of armenian tea market and the consumer preference. Evaluating the representation of Genex and Shere tea brands in trade centres of Yerevan.
Method:
Research was carried out by the methods of quantitative interviews and control visits to stores. As a result detailed two separate reports of the results.